VF CORPORATION -
CANVAS & Product Listing Pages (PLP)
Working on the cross brand system to make compatible with all brands (Northface, Timberland, Vans and more) specifically for the product listing page. This also included various additional products within the page.
About the VF Corporation
VF Corporation is an American global apparel and footwear company. The company owns a broad portfolio of brands, which are organized into three categories: Outdoor, Active, and Work. Some of its well-known brands include Vans, The North Face, Timberland, JanSport, and Dickies.
Project Overview
I led a team focused on the Product Listing Page (PLP), implementing and refining a global design system. I worked with brand and Agile teams to address feedback, resolve bugs, and drive continuous improvements.
I led a long-term project focused on improving and creating components within the Product Listing pages for a global design system. My main goal was ensuring the design system met the specific needs of multiple brands. I addressed bugs, refined the system for clarity, and collaborated closely with Agile teams, Product Owners, and Developers to drive progress and alignment.
Outcome
VF Corporation avoided $1.3 million in quarterly accessibility fines.
Boosted cart and checkout conversion rates
Created a unified platform that successfully enhanced user experience and streamlined operations.
Company
VF Corporation
Brands
North face, Vans, Timberland, Smartwool
Industry
E-Commerce
Responsibilities
Guide development teams on design projects, collaborating with brands and teams to create necessary content.
Role
Lead Product Designer, Agile
Timeline
2+ year
Prototype
Project Approach
I worked with one brand at a time, collaborating daily with an Agile team to apply design best practices and drive development, while implementing new and refined components.
Responsibilities
Iterate on current designs, while doing research and user testing
Work closely with a dev team for discovery and clarity.
Attend daily Agile team meeting as well as scheduled scrum meetings
Present iteration and project enhancements department and company wide.
Problem Space
Each brand relied on its own separate codebase and design system. Creating duplicated code and less time to update and refine designs.
Projects
Given the scale of this project, my work on the Product Listing Page involved numerous smaller tasks, each contributing to the broader design systems and impacting both the global and brand design frameworks. Below is a summary of some key areas I focused on within the page.
SHOP IN STORE (BOPIS)
JULY - SEPTEMBER, 2024
PRODUCT CARDS
